![]() Regulating online advertising, and the internet, is challenging because of the speed with which it changes. The advertising landscape is dynamic and increasingly focused on digital channels. These technologies have served as an incredible catalyst for change - not least during the COVID-19 pandemic where the public has relied on them more than ever before - but also in the way that they boost prosperity and productivity across the economy. ![]() The UK advertising sector is leading the way, creating more accessible and low cost routes for businesses to engage with customers, and continues to be the largest market in Europe for advertising.Īs digital technologies continue to underpin our economy, society and daily lives, we have committed to ensuring that the rules governing them keep pace, while driving sustainable growth and unlocking innovation. It is a key revenue source for many online businesses, underpinning the provision of key services that are positively transforming people’s lives and helping consumers discover valuable new products and services at remarkable speed. Advertising is at the heart of the digital economy.
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